Spiral Marketers
Spiral Marketers
Spiral Marketers

Spiral Marketers provides
marketing consulting and advisory services
for small and medium enterprises:

Spiral Marketers provides
marketing consulting and advisory services
for small and medium enterprises:

Spiral Marketers provides marketing consulting & advisory services for small and medium enterprises:

 

 

SERVICES

For businesses at the larger end of the SME range:

We focus on freeing up the valuable time and energy of marketing vice presidents and directors who do have the marketing capability to develop and launch marketing solutions -- but are time-starved usually due to too many direct reports, extensive travel, cutbacks on crucial in-house talent ... and can't waste time attracting, sifting, selecting, training, and managing unproven employee or vendor candidates.

Our services include:
  • Copywriting
  • AdWords ad copy and PPC campaign management services
  • Landing and sales pages, email drip content, white papers
  • Content strategy, creation, and execution
  • Marketing and sales strategy creation, execution, and management
  • Online direct response
  • Genius and Salesforce marketing admin (read the Salesforce-enabled Genius case study)
Offshoring Salesforce data management?
You may be interested to know:

For Salesforce data management (e.g., hygiene, matching of SF leads against accounts and tradeshow leads), we have developed a host of automated tools and techniques which take tens or hundreds of thousands of records (contacts & leads) and time-compress what is usually considered to be a several-day, several-person "offshore $10/hour project" and turn around finished projects within a business day.

Additionally, we provide services by being a part of our client's advisory team in situations where you want to:
  • Revise strategies to boost lead or customer acquisition or renewal rates
  • Strategize how to meet and defend against competitive threats
  • Develop strategic partnerships and alliances
  • Offload some of your time-slurping marketing projects
  • And more, depending on your particular needs and challenges


For smaller businesses, especially those at the early startup stage:

Our services tend to be more comprehensive and, in addition to those for larger SME businesses, include advisory and consulting services affecting the entire enterprise:

  • Expand and refine the idea for increased viability
  • Create the strategy to launch the product or business
  • Execute the business and marketing strategy
  • Identify new team candidates and engage appropriate contractors and vendors
  • Even help lead the infant organization through its early years and guide less experienced entrepreneurs
Some specific services include:
  • Business plans and strategies (including proforma financial statements)
  • Marketing plans and go-to-market strategies
  • Execute the business and marketing strategy
  • Business development and strategic partnerships & alliances
  • Distribution partnerships
  • Executive coaching
  • Media coaching and presentation coaching (including investment pitches)
  • Shaping and fine-tuning the business itself before contacting angel and venture capital investors
Our continually expanding network includes a number of world-class experts we can bring to bear for your benefit, along with people who themselves are amazingly connected. We often find ourselves networking specifically to find the right partners and opportunities for our clients regardless of size.



For early-stage startups:
Many of the specific services listed above are provided in conjunction with one of our partnerships, Parc Properties, which offers startup advisory & consulting along with venture capital consulting.


SERVICES

For businesses at the larger end of the SME range:

We focus on freeing up the valuable time and energy of marketing vice presidents and directors who do have the marketing capability to develop and launch marketing solutions -- but are time-starved usually due to too many direct reports, extensive travel, cutbacks on crucial in-house talent ... and can't waste time attracting, sifting, selecting, training, and managing unproven employee or vendor candidates.

Our services include:
  • Copywriting
  • AdWords ad copy and PPC campaign management services
  • Landing and sales pages, email drip content, white papers
  • Content strategy, creation, and execution
  • Marketing and sales strategy creation, execution, and management
  • Online direct response
  • Genius and Salesforce marketing admin (read the Salesforce-enabled Genius case study)
Offshoring Salesforce data management?
You may be interested to know:

For Salesforce data management (e.g., hygiene, matching of SF leads against accounts and tradeshow leads), we have developed a host of automated tools and techniques which take tens or hundreds of thousands of records (contacts & leads) and time-compress what is usually considered to be a several-day, several-person "offshore $10/hour project" and turn around finished projects within a business day.

Additionally, we provide services by being a part of our client's advisory team in situations where you want to:
  • Revise strategies to boost lead or customer acquisition or renewal rates
  • Strategize how to meet and defend against competitive threats
  • Develop strategic partnerships and alliances
  • Offload some of your time-slurping marketing projects
  • And more, depending on your particular needs and challenges


For smaller businesses, especially those at the early startup stage:

Our services tend to be more comprehensive and, in addition to those for larger SME businesses, include advisory and consulting services affecting the entire enterprise:

  • Expand and refine the idea for increased viability
  • Create the strategy to launch the product or business
  • Execute the business and marketing strategy
  • Identify new team candidates and engage appropriate contractors and vendors
  • Even help lead the infant organization through its early years and guide less experienced entrepreneurs
Some specific services include:
  • Business plans and strategies (including proforma financial statements)
  • Marketing plans and go-to-market strategies
  • Execute the business and marketing strategy
  • Business development and strategic partnerships & alliances
  • Distribution partnerships
  • Executive coaching
  • Media coaching and presentation coaching (including investment pitches)
  • Shaping and fine-tuning the business itself before contacting angel and venture capital investors
Our continually expanding network includes a number of world-class experts we can bring to bear for your benefit, along with people who themselves are amazingly connected. We often find ourselves networking specifically to find the right partners and opportunities for our clients regardless of size.



For early-stage startups:
Many of the specific services listed above are provided in conjunction with one of our partnerships, Parc Properties, which offers startup advisory & consulting along with venture capital consulting.


 

Some interesting side notes:


Public Relations: Getting two friends interviewed on PBS Frontline's The Choice 2012 (program content: profiling 2012 president candidates Barack Obama and Mit Romney)


Speeches of Bill Henthorn, president of Spiral Marketers, are course material for college students in the textbook Principles and Types of Public Speaking (16th Edition), published 2006. Bill has been referred to publicly by seasoned speakers as "a hard act to follow."

 

 

Some interesting side notes:


Public Relations: Getting two friends interviewed on PBS Frontline's The Choice 2012 (program content: profiling 2012 president candidates Barack Obama and Mit Romney)


Speeches of Bill Henthorn, president of Spiral Marketers, are course material for college students in the textbook Principles and Types of Public Speaking (16th Edition), published 2006. Bill has been referred to publicly by seasoned speakers as "a hard act to follow."

 

 

Some interesting side notes:


Public Relations: Getting two friends interviewed on PBS Frontline's The Choice 2012 (program content: profiling 2012 president candidates Barack Obama and Mit Romney)



Speeches of Bill Henthorn, president of Spiral Marketers, are course material for college students in the textbook Principles and Types of Public Speaking (16th Edition), published 2006. Bill has been referred to publicly by seasoned speakers as "a hard act to follow."

 

 
 
ABOUT
Bill Henthorn
About Spiral Marketers:
Based in San Francisco, CA, Spiral Marketers' purpose is to enable small and medium enterprises and technology firms to accelerate their business through cost-effective marketing. Founded by Bill Henthorn, Spiral Marketers offers a broad variety of marketing services at competitive rates on a project and retainer basis.
About Bill Henthorn:
Bill Henthorn has 17 years of experience in sales and marketing including: Bill is also active in the broader community, primarily through Toastmasters, including past oversight of 25 Toastmasters clubs in San Francisco with hundreds of members.
He graduated from Punahou School in Honolulu and from UC Berkeley (BA in Economics).

 

 

CASE STUDIES
  • Turns drip email marketing solution into a marketing asset
  • Turns drip email marketing solution into a marketing asset
  • Network solutions provider of leveraged distributed IP intelligence leverages and automates its existing marketing assets for greater real-time marketing intelligence ...
  • read more:
  • Collaborates with business collaboration software developer to quickly close $160,000 in new business
  • Collaborates with business collaboration software developer to quickly close $160,000 in new business
  • Early stage software developer of a business collaboration/business social networking platform wins crucial early customers and profitability to keep the momentum going ...
  • read more:
  • Electrifies revenues of US green manufacturer by giving its prospects and customers what they want but can't get from cheap overseas alternatives
  • Electrifies revenues of US green manufacturer by giving its prospects and customers what they want but can't get from cheap overseas alternatives
  • Ceramic lighting fixtures manufacturer selling to the B2B vertical gains a strategy to defend against inexpensive Chinese imports decimating US manufacturers by building trust with its prospects ...
  • read more:
  • Powers up sales of B2C energy supplement manufacturer through online direct response
  • Powers up sales of B2C energy supplement manufacturer through online direct response
  • Founder frees himself from personal selling with optimized lead generation and email marketing automation ...
  • read more:
 

 

CASE STUDIES
  • Turns drip email marketing solution into a marketing asset
  • Network solutions provider of leveraged distributed IP intelligence leverages and automates its existing marketing assets for greater real-time marketing intelligence ...
  • read more:
  • Collaborates with business collaboration software developer to quickly close $160,000 in new business
  • Early stage software developer of a business collaboration/business social networking platform wins crucial early customers and profitability to keep the momentum going ...
  • read more:
  • Electrifies revenues of US green manufacturer by giving its prospects and customers what they want but can't get from cheap overseas alternatives
  • Ceramic lighting fixtures manufacturer selling to the B2B vertical gains a strategy to defend against inexpensive Chinese imports decimating US manufacturers by building trust with its prospects ...
  • read more:
  • Powers up sales of B2C energy supplement manufacturer through online direct response
  • Founder frees himself from personal selling with optimized lead generation and email marketing automation ...
  • read more:
 

 

CASE STUDIES
  • Turns drip email marketing solution into a marketing asset
  • Network solutions provider of leveraged distributed IP intelligence leverages and automates its existing marketing assets for greater real-time marketing intelligence ...
  • read more:
  • Collaborates with business collaboration software developer to quickly close $160,000 in new business
  • Early stage software developer of a business collaboration/business social networking platform wins crucial early customers and profitability to keep the momentum going ...
  • read more:
  • Electrifies revenues of US green manufacturer by giving its prospects and customers what they want but can't get from cheap overseas alternatives
  • Ceramic lighting fixtures manufacturer selling to the B2B vertical gains a strategy to defend against inexpensive Chinese imports decimating US manufacturers by building trust with its prospects ...
  • read more:
  • Powers up sales of B2C energy supplement manufacturer through online direct response
  • Founder frees himself from personal selling with optimized lead generation and email marketing automation ...
  • read more:
 

 

CONTACT US

We will respond as promptly as we can





mailing address:
Spiral Marketers LLC
237 Kearny Street #260
San Francisco CA 94108

email address:
billhenthorn at
spiralmarketers.com

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